Marketing needs redefinition. Clients want it. Agencies must be ready to adopt it. Technology like TiVo are escalting the change. Some key questions to ask :
a. What is there in my marketing plan beyond the 30 second spot?
b. What’s there in my plan that can help consumers interact with us?
c. Do I have a plan to manage customer lifecycle?
d. What’s the ratio of "pull" ideas vs "push"ideas in my marketing plan?
e. Do I have a clear customer experience map laid out and are there enough "moments of truth" between the promise and the experience?