Indian consumers online – Ideas welcome for 36 million customers!

I have always in my discussions with many marketing and agency professionals in India, seen a bit of cynicism with the Indian online numbers. 

It’s common to hear things like

– " It is too small to pay attention to this medium right now. "

– " Internet is not  my medium when it comes to reaching my customers."

– " It’s too niche and tiny"

I wanted to put a perspective to this and evaluate it for yourself. According to ClickZ stats, India’s  internet users areabout 36.47 million( according to the CIA fact book! ).  Just compare the scale with a few other countries –

–  Brazil has 22 million internet users!

–  Australia has  13 .01 million users!

–  Canada has about 20. 45 million!

–  China has 99.80 million( still India’s internet user base is not a bad audience size)

–  France has about 25 million

– Germany has about 41 million only

– South Korea has about 31 million

–  UK has 33 million users

– USA 185 million internet users

Frankly, I think the Indian online audience is a large base ( Sure. Penetration is low vis-a-vis population. But, how does that matter?). Using it in campaigns and as a customer touchpoint in tandem with the mobile population can have a telling impact. 

One should not look it as just a communication medium.  Forget the click thros, CPC, CPM, pageview models. I believe it has reached a size that is compelling to

a. Give more information about brands(Bring the brands alive!).

b. Can be a brilliant interactive medium for a two way dialogue right across the sales process.

c. Imaginative Applications that can make  brands sit on desktops rather than seeing it as banners or links will be a great idea. For example, an apparel brand can have a grooming guide application which customers can download and refer anytime that they want.

There can be more ideas. Let’s not underestimate the size and the power of this medium.

Posted In

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s