Lego gets customers together thro’ BrickFest 2005


Lego’s Brickfest is an annual customer event where Lego enthusiasts come together to display some amazing Lego  creations – built by customers themselves! Mosaics, castles, trains, sculptures, spaceships and hundreds of such incredible creations were on display. Imagine the time customers would have spent with the brand – building it, talking about it, getting others to see it at this event and making the visitors to talk about it too!Expo_bf_eventlogo_1 Don’t forget the PR this event would have generated in the local community. Absolutely brilliant stuff and an incredible way to involve and engage customers.

Great idea of how a brand can build customer evangelists if it wants to.

via Wired

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