Adage reports that the threat to consumers skipping ads is overblown as Tivo sales have started to slow down. Customers in the US singing-up for TiVo this quarter was down to 965,000 as against 1.15 million last quarter. The article goes on to say that TiVo may be losing mass-market appeal.
To me this does not therefore mean, the earlier world of "push" advertising is here to stay. There is nothing to rejoice about, in my opinion. Consumers will anyway shun advertising with or without TiVo, if you thrust it down their throats!
Marketers still have to learn to involve, interact, listen, customize, integrate their communication along with their customers across touch points.