Consumers Design Ads For Ban

Kao Corp., which makes Ban deodorant, is asking teenage consumers to design an advertisement that will persuade their peers to choose Ban. The Wall Street Journal( subscription required) reports on the design contest, which was publicized in fall issues of such magazines as CosmoGirl and Teen People, and has so far drawn almost 4,000 entries.  The Journal reports that drawing consumers into marketing campaigns is a time-honored tactic, whether companies are searching for the new Oscar Mayer kid, Brawny man, or Crayola Crayon colors, but in recent years, the Internet has furthered the conversation between corporations and consumers, tapping into the public’s views and talents on a grander scale.

thro’ CMO

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