Dave Young writes:
- Don’t expect your customers to provide referrals or word of mouth unless your employees and your products are exceeding expectations. Give them the pure oxygen of delight.
- Don’t expect your employees to provide delight to your customers unless their own needs are being met. Give the the pure oxygen of caring.
- Don’t expect yourself to care for your employees or your products if you’re not caring for yourself. Give yourself the pure oxygen of self-improvement. Read a book, take a walk, spend time with the people you care about.