Amazon helps customers connect with artistes, ever hungry to boost sales, is moving into the realm of sales-oriented entertainment content with a weekly internet TV show starring iconoclastic comedian Bill Maher.

The half-hour program, Amazon Fishbowl with Bill Maher, will make its live debut broadcast on June 1. Twelve weekly episodes are scheduled, all in talkshow format and featuring guests from the worlds of books, music and film.

"We are very dedicated to that mission of helping connect artists to new audiences," says Kathy Savitt, Amazon’s veep of strategic communications. "If customers connect with the artists, there will be product sales."

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