Honda Motor Ltd. on Friday announced the launch of its scooter model `Pleasure’ and inaugurated its first exclusive showroom for women customers branded as `Just4her’ here (in India).
The showroom would be run entirely by women to make women customers feel at ease when they shop for scooters.
"Women customers need to be handled more delicately. That is why we are making special efforts to ensure that they feel comfortable visiting our showrooms both during the purchase process and thereafter.” (as quoted by Pawan Munjal)
thro’ the hindu