Coca Cola enables customer conversations

Coca-Cola has invited six promising, university-level journalism students – from Austria, Canada, China, Germany, Italy and the United States – to Torino, Italy, to attend the Olympic Winter Games and share their experiences with the world – Called Torino Conversations

The students/graduates were chosen for their aptitude in their chosen course of communications studies. 

While in Torino, they are attending the athletic events and medals award ceremonies, interacting with working journalists at the Coca-Cola Press Lounge, and enjoying the sights and sounds and cultural aspects of this European host city.

The student journalists have a global online stage for sharing their experiences with fans around the world. Their postings are not meant to be straight reporting of the sports, but rather a colorful look at what it really is like to be at the Olympic Winter Games. And the “Torino Conversations” blog gives online visitors the ability to respond and share their personal comments with the world community.

Lovely idea!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s