Consumers find new ways to get information

Beth Snyder Bulik writes in Ad Age:

…emerging technology is changing the way consumers get their information and media companies and advertisers present their messages.

Digg harnesses the “Wisdom of Crowds” by encouraging users to submit and rank news articles. By registering at the site, readers can submit their own or others’ articles. Those articles are then cached in a kind of holding pen, the “digg” area queue. Users can “diggall” to browse those submissions, then cast votes (one per person on each article) by marking them “digg it.” When an article gets a certain number of “diggs,” it’s moved to the front — the front page of Digg.com, that is.

Read more

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s