…emerging technology is changing the way consumers get their information and media companies and advertisers present their messages.
Digg harnesses the “Wisdom of Crowds” by encouraging users to submit and rank news articles. By registering at the site, readers can submit their own or others’ articles. Those articles are then cached in a kind of holding pen, the “digg” area queue. Users can “diggall” to browse those submissions, then cast votes (one per person on each article) by marking them “digg it.” When an article gets a certain number of “diggs,” it’s moved to the front — the front page of Digg.com, that is.