Lush Cosmetics- When customers challenge better than competitors!

Fast Company has this brilliant interview with Mark Constantine, CEO  Lush Cosmetics on the hows of keeping his company fresh and not just  being cosmetic abou it.

Here are some things I found enlightening:

  • Make the Most of Mistakes -"We reserve the right to make mistakes," says Constantine. "I believe that’s a great privilege."
  • Drink In Customer Feedback – Lush’s online company forums are home to tens of thousands of company fanatics, called Lushies, who speak their minds when designers change something they love. "You don’t have to wait until the next focus meeting; I can ask them a question, and they’ll respond immediately.
  • Look Outside the Company- Lush gets inspiration from local businesses (shaping products like bread, or stacks of fruit). Many products start merely as words suggested by customers.

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