GM involves customers to do their ads

General Motors has involved customers in the marketing of its Chevy Tahoe brand.

Chevy has teamed with The Apprentice and launched a consumer-generated advertising contest for the 2007 Chevy Tahoe, heavily featured in the episode. Rather than asking people to simply submit hack videos, Chevy has set up a site where people can click and drag commercial components together to create a canned spot.

thro' adrants

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