Why marketing to the new gaming consumer will be different?

In an era of structured education and standardized testing, this generational difference might not yet be evident. But the gamers’ mindset – the fact that they are learning in a totally new way – means they’ll treat the world as a place for creation, not consumption. This is the true impact videogames will have on our culture.

Society, however, notices only the negative. Most people on the far side of the generational divide – elders – look at games and see a list of ills (they’re violent, addictive, childish, worthless). Some of these labels may be deserved. But the positive aspects of gaming – creativity, community, self-esteem, problem-solving – are somehow less visible to nongamers.

Read more

thro’ wired

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s