What is a BLUE OCEAN STRATEGY?

  • Do Not compete in existing market space. INSTEAD you should create uncontested market   space.  Do Not beat the competition. INSTEAD you should make the competition irrelevant.
  • Do Not exploit existing demand. INSTEAD you should create and capture new demand.
  • Do Not make the value/cost trade-off. INSTEAD you should break the value/cost trade-off.
  • Do Not align the whole system of a company’s activities with its strategic choice of differentiation or low cost. INSTEAD you should align the whole system of a company’s activities in pursuit of both differentiation and low cost.

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