Is your CEO involved in lead generation?

Brian Caroll has an interesting post on why CEOs must be involved in lead generation.

CEOs can make a huge difference by focusing on interdepartmental collaboration – especially between sales and marketing – to gain consensus on the following three things:

  1. Ideal Customer Profile (company wide – for each product, service, or solution)
  2. Universal Lead Definition that’s applied to all inquires/leads – regardless of source
  3. Connecting your marketing/sales process with your customers buying process 

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