Brands increasingly are getting into redefining their relationships with consumers by adding value to their lives thro’ their products. It’s no more about selling products and forgetting them. Hershey is one brand that has taken a step in this direction. Many brands who want to be leaders tomorrow will have to walk this path:
Hershey Center for Health and Nutrition will direct cutting-edge scientific research to develop products and technologies providing consumers with health benefits in the areas of heart health, weight management, and mental and physical energy.
"Our goal is to redefine the future of snacking by offering consumers products that provide proven health benefits and the superior taste they expect from Hershey," said Tom Hernquist, Senior Vice President, Chief Global Growth Officer. "Our research is validating the significant health benefits of cocoa and snack nuts and, combined with our proven ability to develop and commercialize innovative new products, provides an immense capability to meet the growing consumer demand for healthier products."
The Hershey Center for Health and Nutrition will focus its research and development efforts in three principal areas:
- Heart Health
- Weight Management
- Mental and Physical Energy