Used cars buyers – Web seems to be their preference

More than twice as many vehicle buyers are finding their late-model used car, truck or SUV via the internet than newspaper and magazine classifieds combined…

Some 16 percent of car buyers now find their vehicle via on online classifieds, compared with 7 percent via print classifieds – essentially reversing those proportions from five years ago: 8 percent vs. 14 percent, respectively.

“The domination of the Internet over print in the used-vehicle market will only increase as today’s younger buyers become a larger buying force in the market. Buyers under the age of 35 are more than four times as likely to be led to the vehicle they purchase by information found online than by print classified ads.”

thro’ marketingvox

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