Larry Weber has some great, provocative comments on brands & marketing for us to think about:
- "Brand is the dialogue you have with your constituents."
- THE PURPOSE OF THE MARKETING DEPARTMENT: To aggregate customers.
- WHAT ABOUT SALES?
I find sales as rather agrarian in nature. It’s their job, after we’ve planted all the seeds, the excitement… to get out and sell. I think sales should report to marketing. They’ll never happen, because most sales people are so type A. Marketers are environmental — we create environment of which sales people should have an easier time to sell.
- THE WEB:The web is not a channel, it is the closest thing to the physical world we’ve got.
- MOBILE MARKETING:
Will be huge. It will be the only device or platform that is truly individual.