The effect of social computing on financial services

Jupiter has just released a research on the impact of Social Computing on Financial services.

The key as I see it, is the need for these large financial monoliths to change their world view on how banking will be done in the future. Look at what the topline findings of the report has to say:

Peer-to-peer technologies like user review sites, discussion forums, and blogs are contributing to a new era called Social Computing that empowers individuals at the expense of institutions like retail financial services firms. As consumers use the Net to share information, financial brands risk being undermined as marketers lose control of the message. But it’s not all bad news for financial firms. Smart firms will use the same emerging technologies to communicate with customers, gather customer insights, and develop stronger customer relationships.

thro’ bankwatch

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