Making financial institutions more responsive to customers

Colin writes:

Forrester says customer advocacy remains the best predictor of future purchase intent among financial services consumers. 

Five skills for making financial services more responsive:

#1 :Customer-Centric DNA — Maintaining An Enterprisewide Focus On Customers

# 2: Solution Management — Tailoring Offerings To Meet Financial Needs

#3: Cross-Channel Process Agility — Delivering A Seamless Experience Across Channels

#4: Integrated Merchandising — Making The Right Offer At The Right Time

# 5: Interactive Education — Helping Customers Make Good Financial Decisions

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