Death of mass marketing

Increasingly, consumers can be targeted with precision. Thanks to the rise of new devices and media opportunities.

emarketer has this interesting report:

Implicit in the desire to target advertising is the recognition that its opposite, mass-market advertising, is no longer as viable as it was in broadcast television’s heyday. Only 28.7 percent of respondents in an American Association of Advertising Agencies (AAAA) survey believe that such untargeted advertising will be "very effective" by the end of the current decade vs. the 58.2 percent who believe it will be "somewhat effective."

Read more

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s