Focus on customer experience

According to Business Week, customer experience is one of  today’s great frontiers of innovation.

Here’s why:

  1. Raving Fans   Superior customer experiences are still so novel that once we encounter one we tend to talk about it to others.
  2. Loyalty –  A stable revenue base of existing customers makes it much easier to increase both the top and bottom lines.
  3. Premium Pricing –  Customers will gladly pay more for an experience that is not only functionally but emotionally rewarding.
  4. Differentiation – … Sustained positive customer experience reduces the possibility of churn afterwards.

Read more

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s