According to Business Week, customer experience is one of today’s great frontiers of innovation.
- Raving Fans – Superior customer experiences are still so novel that once we encounter one we tend to talk about it to others.
- Loyalty – A stable revenue base of existing customers makes it much easier to increase both the top and bottom lines.
- Premium Pricing – Customers will gladly pay more for an experience that is not only functionally but emotionally rewarding.
- Differentiation – … Sustained positive customer experience reduces the possibility of churn afterwards.