Artificially advancing loyalty!

Pushpa writes:

Organizations that use loyalty programs to urge customers to spend more on their products and services would do well to start off by offering an initial inducement. If you plan to reward the purchase of five items, present the program in such a way that rewards are earned when six items are bought, and as an enrolment gift, throw in one free product.

" People provided with artificial advancement towards a goal exhibit greater persistence towards reaching the goal. "   

Take a look at the white paper that provides some interesting an perspective on this.Download endowedloyalty.pdf

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