Fairmont Hotels has gotten in on the fitness game by announcing their Fairmont Fit program which will deliver adidas workout apparel and exercise equipment to your hotel room door.
Guests can order adidas shorts, t-shirts and athletic shoes as well as yoga mats and other fitness equipment, all delivered to room, for use during their stay. Travelers can use complimentary items or choose to purchase the fitness gear through the hotel or resort’s guest services desk.
The Fairmont Fit program begins in January 2007 at the Fairmont DC, the Fairmont Waterfront in Vancouver and the Fairmont Winnipeg.
I think this quite a nice innovation and also a great ‘brand trial experience’ for Adidas.