Nissan gets customers involved with lost keys

NY Times reports:

HOW does a carmaker unlock the door to reaching distracted, elusive customers in an increasingly competitive category? Nissan North America is hoping the answer may lie with, um, keys.

For the promotion, 20,000 key rings will be deliberately “lost” in bars, concert halls, sports arenas and other public places in seven large markets.

Each key ring will have three keys, all real, and two tags. The biggest key resembles a car key and the other two look as if they could fit the locks on house or office doors.

One tag declares, “If found, please do not return,” because the Altima “has Intelligent Key with push-button ignition, and I no longer need these,” a reference to the technology that allows an Altima owner to start the car by pressing a button on the dash rather than inserting a key.

The same tag invites the finder to learn more about the ignition system by visiting a section of the Nissan Web site (

The other tag, labeled “Gas Card,” resembles the plastic keychain devices for electronic payment sponsored by service stations like Exxon and Mobil. The tag offers the finder of the key ring a chance to enter a sweepstakes, either by sending text messages or visiting another Web site (, which is to be available this week.

1 Comment

  1. I love the keyless feature on my ’07 Altima. I am a rep visiting auto dealers all day long. I get in and out of my car at least a 12 to 16 times a day. It may sound dumb to some people, but this keyless system and push button start is a huge time saver. I don’t have to dig in my pants to get out my keys so I can push a button to unlock the doors and I don’t have to put a key in the ignition. It seems so simple yet it is such a great feature like the nissan EGR valves – – that I hope I never have to go back to the old ways. Oh, and thank you blog for the heads up on the issue.


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