What’s the next big thing on the mobile?

Kate Lips is a social media strategist. Here’s her take on what’s the next big thing on the mobile?

"Well the network operators and handset manufactures losing a little control of course.The previous model was that you had to create an app which would work on a handful of phones, then work really hard to broaden your appeal. Then your market was narrowed anyway by the fact that even if people had compatible handsets you were asking them to download, install and run software, often not knowing their (data transfer) cost implications. It severely crippled the market reach of mobile services. No longer, if you can just make a web app!

….I believe Apple is going to fast forward this with iPhone. Talk about reinventing the phone; they also took a pretty good look at the mobile industry and seem set to reinvent some of that too. By making it possible for any developer to create applications (because they are web baed), they are offering a level playing field. It’s like a breath of fresh air.

Roomware is about a bunch of developers getting together to build an open source server that enables other independent developers to quickly build mobile apps. “Software running in a defined physical space” – using SMS, and also RFID, and potentially using other connectivity.

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