Transforming marketing data to enable decision management

Here’s an interesting presentation by Jamet on using marketing data for decision management. Take a look:

1 Comment

  1. There is an interesting debate raging on how massive quantities of data, at the petabyte level could change the way we create theory.
    It started with this story by Chris Anderson in Wired
    http://www.wired.com/science/discoveries/magazine/16-07/pb_theory/
    Disputed here
    http://arstechnica.com/news.ars/post/20080625-why-the-cloud-cannot-obscure-the-scientific-method.html
    And elaborated here
    http://www.kk.org/thetechnium/archives/2008/06/the_google_way.php

    Like

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