Samit Malkani on Brand Marketing Lessons from Google and the DNA of Creative Teams (#005)

About Samit

Samit Malkani is the Head of Brand Marketing, South East Asia and India, at Google.

He has developed and led programmes designed to bring Internet access, education, and empowerment to underserved communities, developers, students, and small businesses. He also leads Google’s Trust & Safety Marketing efforts.

He is an alumnus of Jai Hind College and Symbiosis Institute of Mass Communication.

Links and Show Notes

Selected Links

  1. Connect with Samit
    1. LinkedIn
    2. Twitter
    3. Website
  2. Google Photos: The Story of Amit
  3. The Hero – A Bollywood Story
  4. Google Search: Reunion
  5. The Copy Book – D&AD
  6. Dove’s Real Beauty Campaign
    1. The Real Beauty Pledge
    2. Dove Campaign for Real Beauty

Show Notes

Telling great stories about Google Products & Services [01:57]

Google Marketing Org’s Motto [02:25]

Thinking from a Content Mindset [03:29]

The power of Google Search film- The Reunion [04:17]

Google Photos film – Story of Amit [04:35]

The true story of Srinath the Porter using Google Wi-Fi to study for the IAS Exams [06:06]

Creating Sandbox agencies to play – Key elements [07:00]

Remembering what is good work and bad work [09:51] 

How the Sandbox approach helped cracked a big idea [11:01]

Curating content for brands [15:01] 

Shaping your career [18.28]

Building solutions vs messages for brands [21:02]

Working with diverse teams at Google [22:40]

Being open to listening [24:39]

Working with engineers and building creative ideas [26:46]

Recommending creative-roles in a client organization [28:42]

What skill sets is required for a creative person to succeed in a client environment [32:25] 

Transformation of TV as a medium [35:07]

Learning the craft of Branding and Advertising [37:12]

How to build a habit of continuous learning [40:24]

Creative teams of the future [42:00]

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