Narayan Parasuram on Building a Business on the Power of Stories (#016)

About Narayan Parasuram

Narayan Parasuram is the Co-Founder and Creative Director of the Karadi Tales Company.

He is also a Singer, a Music Director, an Independent Movie Producer, as well a Teacher. He was formerly a Member of the Faculty at K.J. Somaiya College of Engineering and IIT Bombay’s Industrial Design Center (IDC).

Narayan is a graduate of the IIT Bombay. He holds a Masters degree in Material Science and a Diploma in Sound Engineering from Clemson University.

Listen to the Episode

This Episode is also available on: Apple Podcasts | Google Podcasts | Anchor.FM

Selected Links and Show Notes

Selected Links

  1. Connect with Narayan
    1. Twitter
    2. LinkedIn
    3. Instagram
  2. Karadi Tales
    1. Website
    2. Wikipedia
  3. M.S. Gopalakrishnan
  4. Carnatic Music
  5. IIT Bombay
    1. Website
    2. Department of Metallurgical Engineering and Materials Science
    3. Industrial Design Center
  6. Laxmikant-Pyarelal
  7. Audio Institute of America
  8. Gulzar
  9. Naseeruddin Shah
  10. Vidya Balan
  11. S.P. Balasubramanhyam
  12. Shobha Viswanath
  13. C.P. Viswanath
    1. Twitter
    2. LinkedIn
  14. Chakiarkoothu
    1. Wikipedia
    2. Video
  15. The Bhagavatham
  16. India Book House
  17. Girish Karnad
  18. Usha Uthup
  19. APJ Abdul Kalam
    1. Wikipedia
    2. Buy the Wings of Fire (Paperback)
    3. Buy the Wings of Fire Audiobook (Narrated by Girish Karnad)
  20. Ashtavakra
  21. Albert Einstein’s Nobel Prize for Photoelectric Effect
  22. Rahul Dravid
  23. Boman Irani
  24. Shripal Morakhia
    1. iDream Media
    2. Sharekhan
  25. Jajantaram-Mamantaram
    1. Trailer
    2. Wikipedia
  26. Goopi Gawaiya Bagha Bajaiya
    1. Trailer
    2. Children’s Film Society of India
    3. Shilpa Ranade
  27. Satyajit Ray and Goopy Gyne Bagha Byne
    1. Satyajit Ray
    2. Goopy Gyne Bagha Byne Trilogy
    3. Trailer (Fan Made)
    4. Sandip Ray
  28. Hayao Miyazaki
  29. Voltaire
  30. T.R. Balamani
  31. Dharavi
  32. Shankar Mahadevan
  33. Smart Cities Mission
  34. Manohar Parrikar
  35. Sriram Parasuram
  36. Beyond the Last Blue Mountain
    1. JRD Tata
    2. Buy Beyond the Last Blue Mountain (eBook)
    3. Buy Beyond the Last Blue Mountain (Paperback)
    4. Buy Beyond the Last Blue Mountain (Karadi Tales Audiobook)
  37. Tata Consultancy Services
    1. Wikipedia
    2. Website
  38. Kabir
  39. Abide with me (Hymn)

Show Notes

On Narayan’s childhood and how he discovered his passions (03:14 – 07:16)

Entering IIT Bombay, earning a Masters Degree at Clemson University, and pursuing a career in Sound Engineering (08:03 – 17:56)

On life and projects before setting up Karadi Tales (20:51 – 23:56)

On the origins and initial days of Karadi Tales (24:03 – 37:52)

Audiobooks and the Storytelling Tradition (37:53 – 38:56)

The story behind ‘The Wings of Fire’ Audiobook (39:05 – 43:10)

On the Principles of Storytelling at Karadi Tales (44:13 – 52:43)

On the collaboration between Karadi Tales and Disney (53:35 – 57:49)

Stories from the success of Jajantaram Mamantaram (59:31 – 01:01:28)

On the origins and production of GGBB (01:01:29 – 01:12:37)

Releasing GGBB and the challenges of being an Independent Movie Producer in India (01:12:38 – 01:17:54)

On the differences between Institutional and Non-Insititutional Education in India (01:22:08 – 01:31:32)

Manohar Parrikar and the Role he played in setting up Karadi Path (01:31:41 – 01:33:28)

Narayan’s Letter to the Primer Minister of India (01:34:06 – 01:36:06)

Why is there an Unspoken Hierarchy among Subjects in Educational Institutions? (01:36:07 – 01:40:09)

On Trade versus Craft (01:40:15 – 01:44:08)

The Power of Lifelong Learning via Non-Institutions (01:44:09 – 01:49:30)

Sales and Storytelling at Karadi Tales (01:59:02 – 02:01:18)

On JRD Tata and Beyond the Last Blue Mountain (02:01:44 – 02:07:48)

Enjoy the Episode on YouTube


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Author’s Note: It was Voltaire, not Rousseau, who popularized the story of Newton and the apple. However, multiple sources cite Isaac D’Israeli as the inventor of the story. Here are a few links for your reference: Link 1 | Link 2 | Link 3

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