Sunder Madakshira on The Power of Connecting Data, Brands, and Strategy (#028)

About Sunder Madakshira

Sunder currently serves as the CEO of Rezolve in India.

He has held leadership roles for over 26 years in Sales and Marketing with companies such as Adobe, Hindustan Unilever, VISA, SAP, WIPRO and Infosys.

He is considered a pioneer in Data Driven Operating Models (DDOM) in B2B marketing in India.

He is a recognized speaker in industry forums such as ASSOCHAM, NASSCOM and CII.

His views on marketing have been quoted by publications such as Forbes, The Economic Times, Mint, The Drum, Times of India and Hindu Business Line.

He earned his Bachelor’s Degree in Industrial and Production Engineering from RV College of Engineering and has an MBA from the TA Pai Management Institute.

Listen to the Episode

Listen to this Episode on: Apple Podcasts | Anchor.FM

Selected Links and Show Notes

Selected Links

  1. Connect with Sunder
  2. Rezolve
  3. Marketing Engagement
  4. Metrics
  5. Adobe
  6. Hindustan Unilever
  7. Customer Satisfaction Score
  8. Measures of Central Tendency
  9. Customer Loyalty
  10. 4 P’s of Marketing
  11. Creator Economy
  12. Carnatic Music
  13. Hasso Plattner
  14. SAP
  15. M.S. “Vindi” Banga
  16. Lata Mangeshkar
  17. Charlie Chaplin

Books Mentioned

  1. For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
    by Mark Pendergrast
  2. Onward: How Starbucks Fought For Its Life without Losing Its Soul
    by Howard Schulz
  3. The Leadership Pipeline: How to Build the Leadership Powered Company
    by Ram Charan

Show Notes

On the evolution of Marketing as a currency of engagement [02:45 – 08:30]

How Sunder’s exposure to different cultures as a Leader [09:13 – 15:38]

If Sunder had to design a Marketing Curriculum [16:25 – 22:06]

Lessons Sunder has learnt as a Lecturer at India’s Premier B-Schools [22:40 – 27:25]

What CEOs and CMOs want [28:11 – 33:08]

What is Strategic Thinking from a CEO’s perspective? [33:33 – 41:46]

Constraints faced by Marketing Leaders [42:34 – 47:43]

Understanding the role Technology plays in the development of a Brand [49:14 – 55:11]

The Principles of Marketing in the Creator Economy [55:59 – 01:02:21]

On Sunder’s passion for Music [01:02:53 – 01:09:56]

Advice to freshly minted MBA grads on the harsh realities of the world outside B-School [01:10:48 – 01:16:38]

What Success means to Sunder [01:16:49 – 01:17:13]

Favourite Books [01:17:21 – 01:19:39]

Sunder’s dream dinner [01:19:58 – 01:22:20]

Sunder’s advice for a young student today [01:22:30 – 01:27:04]

The best piece of advice Sunder has ever received [01:27:11 – 01:28:32]

Something Sunder believes in that nobody agrees with him on [01:28:42 – 01:29:43]

Sunder’s Guest Recommendation for ContraMinds [01:29:54 – 01:33:48]

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