
About Paul Zak
Paul Zak is an American neuroeconomist. He is the co-founder of Immersion Neuroscience, which creates technologies that enable human flourishing. His specialities include neuroeconomics, neuromarketing and neuromanagement.
Paul is also a professor at Claremont Graduate University (for over 27 years), where he currently is the Director at the Centre of Neuroeconomics Studies.
Paul J. Zak discovered neurologic mechanisms that enable cooperation and trust, and these mechanisms have been used by the World Bank to stimulate prosperity in developing countries and by businesses to enhance economic performance. Zak is a professor of economic sciences, psychology, and management in Claremont Graduate University’s Division of Politics & Economics.
In this episode with Swami and Vignesh, Paul discusses the role of Oxytocin and Dopamine, how the human brain responds to trust, the risk of AI in interpreting human emotion, the concepts of neuroeconomics and neuromanagement, hybrid experience as the future of brand interactions and gives us a glimpse into his upcoming book “Immersion: The science of the extraordinary and the source of happiness”.
Paul’s other books include Trust Factor: The Science of Creating High Performance Companies (2017) and The Moral Molecule: The Source of Love and Prosperity (2012).
Listen to the episode
Listen to this Episode on: Apple Podcasts | Anchor.FM
Selected Links & Show Notes
Selected Links
- Connect with Paul Zak
- Oxytocin
- Dopamine
- Neurotransmitters
- Flow
- Immersion
- The risks of using AI to interpret human emotion
- Empathy and Neuroscience
- South Korea’s video game addiction
- Pokémon Go
- Disneyland’s design experience
- The Hook Model
- Mere-exposure Effect
- Long Term Potentiation
- Elon Musk’s worry: AI will take over the world
- Staging Immersion Relevance Target & Action (SIRTA)
- Pay Yourself First
Personalities Mentioned
- Steve Pinker
- Elon Musk
- Benjamin Franklin
- Alan Turing
- Leonhard Euler
- Dalai Lama
- Matthieu Ricard
- Joseph Pine II
Books Mentioned
Movies Mentioned
Companies / Products Mentioned
Show Notes
(Click on the show note to watch the YouTube ShortCut)
Oxytocin and its role in decision making
Oxytocin – can it be gamed to induce trust?
How neurotransmitters accentuate human experience
Understanding Neuroeconomics and Neuromanagement
Difference between Flow & Immersion
The Risk of using AI to interpret human emotion
User addiction and the future of product design ethics
How does a product/service adapt to customers who choose not to get hooked?
The future of chatbots converging with neuroscience
Hybrid experiences with neuroscience as a service
Privacy Issues, Erroneous Data and its influence on human behavior
Paul’s New Book (“Immersion” The science of the extraordinary and the source of happiness”)
What does success mean to Paul?
Books that have influenced Paul’s life and career
Advice to an 18-year old in University
Four guests for a dream dinner
What Paul believes that no one else does?
Guest Recommendation
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