Paul Zak on Applying Neuroscience in Engagement, Immersion and Brand Interactions (#031)

About Paul Zak

Paul Zak is an American neuroeconomist. He is the co-founder of Immersion Neuroscience, which creates technologies that enable human flourishing. His specialities include neuroeconomics, neuromarketing and neuromanagement.

Paul is also a professor at Claremont Graduate University (for over 27 years), where he currently is the Director at the Centre of Neuroeconomics Studies.

Paul J. Zak discovered neurologic mechanisms that enable cooperation and trust, and these mechanisms have been used by the World Bank to stimulate prosperity in developing countries and by businesses to enhance economic performance. Zak is a professor of economic sciences, psychology, and management in Claremont Graduate University’s Division of Politics & Economics.

In this episode with Swami and Vignesh, Paul discusses the role of Oxytocin and Dopamine, how the human brain responds to trust, the risk of AI in interpreting human emotion, the concepts of neuroeconomics and neuromanagement, hybrid experience as the future of brand interactions and gives us a glimpse into his upcoming book “Immersion: The science of the extraordinary and the source of happiness”.

Paul’s other books include Trust Factor: The Science of Creating High Performance Companies (2017) and The Moral Molecule: The Source of Love and Prosperity (2012).