Paul Zak on Applying Neuroscience in Engagement, Immersion and Brand Interactions (#031)

About Paul Zak

Paul Zak is an American neuroeconomist. He is the co-founder of Immersion Neuroscience, which creates technologies that enable human flourishing. His specialities include neuroeconomics, neuromarketing and neuromanagement.

Paul is also a professor at Claremont Graduate University (for over 27 years), where he currently is the Director at the Centre of Neuroeconomics Studies.

Paul J. Zak discovered neurologic mechanisms that enable cooperation and trust, and these mechanisms have been used by the World Bank to stimulate prosperity in developing countries and by businesses to enhance economic performance. Zak is a professor of economic sciences, psychology, and management in Claremont Graduate University’s Division of Politics & Economics.

In this episode with Swami and Vignesh, Paul discusses the role of Oxytocin and Dopamine, how the human brain responds to trust, the risk of AI in interpreting human emotion, the concepts of neuroeconomics and neuromanagement, hybrid experience as the future of brand interactions and gives us a glimpse into his upcoming book “Immersion: The science of the extraordinary and the source of happiness”.

Paul’s other books include Trust Factor: The Science of Creating High Performance Companies (2017) and The Moral Molecule: The Source of Love and Prosperity (2012).

Listen to the episode

Listen to this Episode on: Apple Podcasts | Anchor.FM

Selected Links & Show Notes

Selected Links

Movies Mentioned

  1. Bambi
  2. Top Gun
  3. Top Gun: Maverick

Companies / Products Mentioned

  1. Immersion Neuroscience
  2. Accenture
  3. Facebook
  4. Four Seasons Hotel
  5. Gucci
  6. Apple Watch
  7. Spotify
  8. Google Maps

Show Notes

(Click on the show note to watch the YouTube ShortCut)

Oxytocin and its role in decision making

Oxytocin – can it be gamed to induce trust?

How neurotransmitters accentuate human experience

Understanding Neuroeconomics and Neuromanagement

Difference between Flow & Immersion

The Risk of using AI to interpret human emotion

User addiction and the future of product design ethics

How does a product/service adapt to customers who choose not to get hooked?

The future of chatbots converging with neuroscience

Hybrid experiences with neuroscience as a service

Privacy Issues, Erroneous Data and its influence on human behavior

Paul’s New Book (“Immersion” The science of the extraordinary and the source of happiness”)

What does success mean to Paul?

Books that have influenced Paul’s life and career

Advice to an 18-year old in University

Four guests for a dream dinner

Best advice Paul’s ever got

What Paul believes that no one else does?

Guest Recommendation 

ContraMinds is available on all leading podcast players.

To learn more, join us on:





Leave a Reply

%d bloggers like this: