B. Joseph Pine II on Want To Win Customers? Sell Them Experiences.

About Joe Pine

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is the cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Pine consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality.

His books (author / co-author) include Mass Customization, The Experience Economy, Infinite Possibility, Authenticity.

In this episode with Swami & Vignesh, Joe talks about the need for experiences beyond just Goods & Services. He touches upon his famous presentation on “The Progression of Economic Value”, and goes on to elucidate with very specific examples on how traditional organizations can become experience organizations. How do companies and Apple & Amazon determine what is an extraordinary standard for experience? What is the concept behind Six Looking Glasses? What is the correlation between authenticity and experience? 

Listen in on the podcast or catch the full video episode. Links below.

Listen to the episode

Listen to this episode on Apple Podcasts | Anchor.fm

Selected Links

Connect with Joe Pine

Hasbro is making a superhero figure with your face

Agrarian Economy

Industrial Revolution

Service Economy

IBM Means Service

GeekSquad Badge

Five Elements of Experience

Chief Experience Officers

Cirque du Soleil

American Indian Reservation in Gambling

Gumball Wizard

Real – Fake Matrix


Famous Marketing Experience Centres

Harry Potter Store

Guiness Store House, Dublin

Heineken Amsterdam

World of Coca Cola, Atlanta

Case Tomahawk Experience Centre

People Mentioned

Robert Stevens

Tony Hsieh

James H Gilmore

Lionel Trilling

Charles Taylor

Jean-Jacques Rousseau

Martin Heidegger

William Shakespeare

Stan Davis

Aaron Judge

Howard Schutlz

James Wallman

Books Mentioned

Mass Customization by Joe Pine

Sincerity & Authenticity by Lionel Trilling

Hamlet by William Shakespeare

Future Perfect by Stan Davis

Time and How to Spend it by James Wallman

Companies Mentioned




Global Gumball



Amazon Live

Ritz Carlton


Disney Parks




Show Notes

Goods, Services and Experiences

The Progression of Economic Value

Transforming into an Experience Organization

Pushback on ‘Experience Economy’ in the late 90s

Integrating Experience Ecosystem across Departments in a Company

Las Vegas – the Experience Capital of the World

From Wanting to Being an Experience Organization

Six Looking Glasses

Lionel Trilling’s ‘Sincerity & Authenticity’

Correlation between Authenticity and Experience

Experience based Innovations in Social Infrastructure

Applying the Experience Principle to Industries

What is Success?

Books that influenced your life and career

Advice to an 18-year old at University

Guests to a dream dinner

Best piece of advice ever

What you believe that no one else does

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