Prof. Tanvi Gupta on How Semiotics Can Help Brands Decode Society, Culture and Behavior
About Dr. Tanvi Gupta is an Associate Professor of Marketing at the Indian Institute of Management Udaipur (IIMU) and a practicing semiotician. Her academic research focuses on brand language and consumer culture—and her research has been published in Journal of Consumer Research—one of the top marketing journals in the world. Tanvi co-leads the Consumer Culture…
Pooja Jauhari on Leadership Lessons in Building a Disruptive and Value-Driven Marketing Firm (#039)
About Pooja Jauhari Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society. Pooja has worked with some brilliant people and has held important…
Prof. Peter Fader on Customer Base Audit: The Why and How of Customer Behavior
About Prof. Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centres on the analysis of behavioural data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing,…
Dr. Aniruddha Malpani on The State of Indian Education – Outdated Systems, Flawed Teaching Methods and Myopic Parenting (#038)
About Dr. Aniruddha Malpani is a pioneering IVF Specialist, Angel Investor and Social Impact Entrepreneur. Through his firm Malpani Ventures, Dr. Malpani has contributed immensely in promoting India’s startup ecosystem. A strong believer in the power of entrepreneurship, Dr. Malpani funds frugal innovation in India, and is also among the leading voices seeking a transformative…
Prem Kumar on How Technology Can Transform India’s Rural Education
About Prem Kumar is the founder of Kalvi40, a mobile educational technology app that is transforming the way education is imparted to over 750 Government schools across 26 districts in Tamil Nadu. A seasoned IT delivery Manager with a career that spanned 19 years across companies like HCL and TCS, Prem Kumar took a leap…
Marc de Swaan Arons on Humanized Growth: A New Blueprint for Marketing
About Marc de Swaan Arons is a thought leader in global marketing leadership. An experienced marketing hand, Marc had a successful 14-year career with Unilever working in The Netherlands and New York offices and is now the Founder of the Institute for Real Growth (IRG) – a not-for-profit organization that helps CMOs and other growth…
Recap 2022 – curated episodes on Success, Advice to 18-year Olds at University and The Best Advice Ever Received
Recap Episode 3 About Sound advice can change one’s life. Given at the right time, at the right place and received with the right intent can transform your understanding of where you are and where you want to be. Sometimes it can even nudge you to rethink if you really want to be where you…
Rupal Patel on Identity-Driven Leadership: Lessons Learnt from the CIA, to being a CEO (#036)
About Rupal Patel is an ex-CIA agent turned entrepreneur, international speaker and business consultant. She helps founders and executives unlock their potential through a powerful new toolkit that reveals how techniques of the CIA can help anyone find their voice and thrive without conforming to stale stereotypes or dated “best practices”. She is the author…
The Chris Yeh Experience: On Design, Leadership and Blitzscaling
A writer, investor, and entrepreneur, Chris Yeh has had a ringside seat in the world of startups and scale-ups since 1995. His books help founders, venture capitalists, corporate leaders, policymakers, and everyday people better understand how the internet has changed the way we work together to build amazing organizations. Chris Yeh is the co-author, along…
Thales Teixeira on Digital Disruption Through Decoupling
Prof. Thales Teixeira is the co-founder of digital disruption consultancy Decoupling.co. Previously, he was the Lumry Family Associate Professor at Harvard Business School, where he taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and E-commerce for 10 years. His two primary domains of research constitute Digital Disruption and The Economics of Attention. He…
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