The Super CMO Show

Welcome to the Locker Room of the Marketing World

Episode #001

Marc de Swaan Arons on Humanized Growth: A new Blueprint for Marketing

Marketing – Revisiting its history.

Marketing has a long history, and data suggests that marketing started much earlier than most people think or believe. Many historians believe the concept began as early as 1500 BCE when Mesopotamian societies started mass production of goods that required quality control. This period records the earliest form of logo usage.

Then, in 1450 CE, the printing press was invented, revolutionising marketing reach through books, posters and paper. That started the momentum and foundation for marketing.

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