Amit Tiwari is a Martech Leader with a new-age marketing approach for new marketing technology enablement. His experience includes a crucial role in the modernization and transformation of marketing technologies.
Amit has vast knowledge in managing all aspects of the product lifecycle from concept development to launch in both B2B and B2C platforms. He is currently the Global Head of the Marketing Demand Centre at Tata Consultancy Services.
Earlier Amit held leadership positions in Philips – where his eight year tenure saw him grow from Country Manager to Director of Marketing for the Indian Subcontinent and subsequently at Havells where Amit spent four years as the VP of Marketing playing a key role in all the four power brands. – Lloyd, Crabtree, Standard and Reo. In his current leadership position at TCS as the Global Head of Marketing Demand Centre, Amit is deeply involved in building a network and influence senior, cross-functional leaders to align technology solutions and business processes to drive marketing transformation, provideing strategic direction for integrating marketing technology products with other technologies & platforms and defining the marketing technology strategy that enables customer engagement and relationship marketing business priorities.
In this marketing masterclass with Swami, Amit Delves into:
What Inspired Amit to take up Marketing
Heading the Global Demand Centre @ TCS
Why Marketing Needs To Reclaim Its Seat At The Table
Balancing Act Between Marketing Metrics and Business Metrics
Running A Business: Being a CMO Versus Being A Business Head
Strategies To Balance Marketing Functions as a CMO
How Marketers Can Be Agile – Real Life Examples
Managing Trade Partners As A Marketer
Balancing Budgets Across Marketing Initiatives
Ad Agencies Need To be Integrated Marketing Agencies
The Marketing Narrative Needs To Change
Creating A Unified Briefing Format Across Agencies
Marketers Need To Be Jack Of All Trades & Master Of One
Working in a Global Role At A Tech Company
Amit’s Career Trajectory
How a Tech Company Can Adopt Marketing
Cross Pollinating Marketing Principles & Practices Across Categories
… and much more.
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