ContraMindism is an alternative way of thinking and finding a solution to an opportunity or a problem.

ContraMindism requires a new mindset and also demands deep conviction in thoughts and subsequent actions. It’s not a path followed or accepted by the ordinary.

ContraMindism makes people look at everything that they do or believe in or aspire for in a ruthlessly honest way. It brings to the fore a set of beliefs that excellence or being a world-class professional or a successful leader is never an overnight possibility. It requires dedicated practice, sacrifice, discipline, and an anti-fragile work ethic, never losing sight of the long-term while managing the short-term assiduously. It is also about not following the herd mentality.

Some of the prescriptions or solutions may sound or make people feel a little let down initially, but brutal truths are difficult to digest and accept. But the hard truth is there are a lot of sacrifices, pain and mental struggles to achieve excellence and become a master of any craft.

ContraMindism is thoughts and ideas presented in a creative and thought-provoking way. It nudges people to explore, sense and feel their deeper beliefs and convictions, recalibrate what they are normally used to doing or reacting while attempting to train their minds to follow a path or decision that brings out their true-self irrespective of the fact that the world around thinks of them. The chances of success and satisfaction will be a lot more if this is something that can be practised, followed and shared between people.


Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.