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The Super CMO Show | Episode 003

Prof. Tanvi Gupta

Dr. Tanvi Gupta is an Associate Professor of Marketing at the Indian Institute of Management Udaipur (IIMU) and a practicing semiotician. Her academic research focuses on brand language and consumer culture—and her research has been published in Journal of Consumer Research—one of the top marketing journals in the world.

Prof. Tanvi co-leads the Consumer Culture Lab at IIM Udaipur, a platform to foster research on consumer culture in India. She is also a member of the Editorial Review Board at the Journal of Retailing.

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Podcast ↗

We interview divergent and radical thinkers across numerous streams.

Discovery Engine ↗

We unearth the tactics and rituals of what makes great performers, great.

Codex ↗

We document and crystallize these lessons in the form of Essays.

Contraminds focuses on long form conversations with people who are the best minds in their business or profession. It is a journey of discovery of what went into making them craftsmen of their profession to drive peak performance.

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