Neil Hoyne

Neil serves as the Chief Measurement Strategist at Google.

He is also a Senior Fellow at The Wharton School.

Most recently, Neil authored a book titled, Converted: The Data-Driven Way to Win Customers’ Hearts. In this book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.

Neil holds a Bachelor’s Degree in Marketing from Purdue University, an MBA from the Anderson School of Business at UCLA, and a Certificate of Management Excellence from Harvard Business School.