Srikant Sastri on

Entrepreneurship and Building World-Class Products in India

Business, Entrepreneurship, Product Development

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Srikant Sastri

Srikant is one of India’s leading Founder-CEOs and Advisors.

He has over 35 years of experience in running, managing, and advising companies across all levels of growth.

He is the Co-Lead of the IIT Kanpur Ventilator Consortium, the Chairman of the Board at IIM Calcutta Innovation Park, and Chairman of the i3G Advisory Network.

He is a co-author of the book, The Ventilator Project: How the IIT Kanpur Consortium Built a World-class Product during India’s Covid-19 Lockdown, along with Dr. Amitabha Bandyopadhyay.

He is an alumnus of IIT Kanpur and IIM Calcutta.

This Episode is also available on: Apple Podcasts | Anchor | Google Podcasts

Selected Links

Connect with Srikant


The Ventilator Project

The Book

Virtual Book Launch

Off The Cuff with Srikant Sastri and Dr. Amitabha Bandyopadhyay


NOCCARC

Website

NOCCARC V310

IIM Calcutta Innovation Park

Crayon Data

BIRARC

Ashoka University – Young India Fellowship

Chalo StartUp

TiE – The IndUS Entrepreneurs

Press Release from Publicis Groupe on the Purchase of a Majority Stake in Solutions Integrated

Show Notes

Early Upbringing and Student Days [02:51]

Early Interests and Inspiration [04:20]

Getting into Engineering by accident [07:59]

Learning Marketing and Finance at IIM Calcutta [09:55]

Early years at Pond’s and Result:McCann [12:03]

Importance of Brainstorming and Ideation when Collaborating [14:21]

Managing Pre-Startup Anxiety [16:43]

Beliefs and Opinions on VC Funding [19:51]

Life at Crossroads in 2004 [23:12]

Moving from a Services Company to a Product Company [27:40]

Setting up a Co-Creation Mindset in a Product Company [30:47]

Comparing the Key Traits a Working Professional versus an Entrepreneur versus an Advisor [32:27]

How to Bridge World-Class Education with World-Class Research [37:07]

Bringing a Transformation in Education through Experiential Learning [44:01]

Building a Product in a Crisis versus Building a Product when there is no Crisis [50:04]

Bringing a Diverse Team onboard for the Oxygen Project [52:56]

Building World-Class Products from India for the World [55:48]

Enabling a Culture and Mindset that values Continuous Learning [58:40]

Srikant gives Three Pieces of Advice to his 10-Year Old Self [1:02:17]

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Srikant Sastri

Entrepreneurship and Building World-Class Products in India

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.

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