Connor Joyce on

How Behavioral Science is shaping the core of Product Development

Behavior, Product Development

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Connor Joyce

A behavioral science evangelist, Connor Joyce is the co-founder and executive committee member of the Applied Behavioural Sciences Foundation (ABSA).

Connor Joyce’s work has spanned physical, mental, social, and purpose wellbeing and is on a mission to help create scalable intervention personalization as the field of behavioral science enters a new era of tailored solutions. At Tonal, Connor was involved in behavioral science practices focused on helping users achieve their fitness outcomes.

At his earlier stint in Microsoft as a User Researcher, Connor was involved in human-centred research, developing frameworks for the Workplace Analytics, MyAnalytics and Viva Insights products.

In this episode on The ContraMinds Podcast, Connor speaks to Swami and Vignesh about the importance of behavioral science and its four pillars of Choice Architecture, Biases & Heuristics, Habit Formation and Social Norms.  A deep-dive discussion into the world of human-centred research, Connor gives specific examples with Tesla, Uber, Lyft and Snap. He also talks about the Apple Watch and how the idea of Libertarian Paternalism is driving the Apple Watch’s features for better user outcomes.

Connor also writes extensively about the future of work, helping establish the field of behavioral science, and keeping up with the latest research.

Connor has a Bachelor’s degree in Psychology, a Bachelor of Arts degree in Human Resources, Management/Personnel Administration, from Illinois State University and a Masters degree in Behavioral & Decision Sciences from the University of Pennsylvania

With brilliant insights, deep analysis and book recommendations, this podcast is a crash course in behavioral science for those in the field of design and product development.

Show Notes

Difference between Behavioral Science, UX and Data Science 01.42 to 08.36

Who is a Mixed Method Researcher 08.46 to 09.56

Difference between User Stories and User Outcomes 10.30 to 15.42

Why behavioural scientists need to get involved ahead of product teams 16.24 to 20.25

The Importance of pre-feature study in product development 20.54 to 21.04

Attributes of a behavioral scientist 22.56 to 30.07

Attributes of a behavioural scientist team 30.07 to 33.43

Information synergy between Data Scientist, Behavioral Scientist and a Designer 34.16 to 36.04

How can legacy corporations embrace behvioral science to avoid disruption from startups 37.08 to 41.34

Behavioural Science 101 42.43 to 47.34

Why did Google Glass fail? 48.07 to 53.06

What did Apple Watch get right? 53.34 to 59.01

Choice Architecture, Nudges and Libertarian Paternalism in Behavioral Sciences 59.51 to 1.09.21

Importance of culture in behavioural science 1.09.44 to 1.13.58

What is success, according to Connor Joyce 1.14.07 to 1.14.47

Books that have influenced Connor’s life and work 1.14.54 to 1.16.04

Advice to an 18-year old 1.16.10 to 1.18.10

Connor’s four guests to a dream dinner 1.18.33 to 1.21.04

What Connor believes that others don’t 1.21.17 to 1.23.43

Connor’s guest recommendation for ContraMinds 1.24.02 to 1.25.00

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Connor Joyce

How Behavioral Science is shaping the core of Product Development

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.