A behavioral science evangelist, Connor Joyce is the co-founder and executive committee member of the Applied Behavioural Sciences Foundation (ABSA).
Connor Joyce’s work has spanned physical, mental, social, and purpose wellbeing and is on a mission to help create scalable intervention personalization as the field of behavioral science enters a new era of tailored solutions. At Tonal, Connor was involved in behavioral science practices focused on helping users achieve their fitness outcomes.
At his earlier stint in Microsoft as a User Researcher, Connor was involved in human-centred research, developing frameworks for the Workplace Analytics, MyAnalytics and Viva Insights products.
In this episode on The ContraMinds Podcast, Connor speaks to Swami and Vignesh about the importance of behavioral science and its four pillars of Choice Architecture, Biases & Heuristics, Habit Formation and Social Norms. A deep-dive discussion into the world of human-centred research, Connor gives specific examples with Tesla, Uber, Lyft and Snap. He also talks about the Apple Watch and how the idea of Libertarian Paternalism is driving the Apple Watch’s features for better user outcomes.
Connor also writes extensively about the future of work, helping establish the field of behavioral science, and keeping up with the latest research.
Connor has a Bachelor’s degree in Psychology, a Bachelor of Arts degree in Human Resources, Management/Personnel Administration, from Illinois State University and a Masters degree in Behavioral & Decision Sciences from the University of Pennsylvania
With brilliant insights, deep analysis and book recommendations, this podcast is a crash course in behavioral science for those in the field of design and product development.
