The gap between sophisticated data tools and scarcity in building relationships [03:31 – 05:12]
Digital Marketing – Making Statements vs. Conversations [05:55 – 08:04]
Challenges to Measuring Path-to-Purchase [08:50 – 10:25]
On the “Single Interaction, Marry Me Syndrome” [11:10 – 13:58]
Art of making Simple Conversations [14:40 – 19:37]
Common mistakes Start-Ups make when it comes gathering Customer Data [20:29 – 23:17]
Challenge of building Engagement in Digital Marketing [25:48 – 32:13]
Marrying Authentic Relationship Skills with Data-Crunching Skills [33:54- 37:32]
The relevance of CLV as a metric in today’s world [37:57 – 39:25]
How should CPG companies look at CLV [41:03 – 42:33]
Alternatives to CLV as a metric in a Digital World [42:57 – 45:29]
How can we leverage Information and Research done by Academic Institutions [46:24 – 51:48]
Some Papers and People who have influenced Neil [52:47 – 58:21]
Cross-Pollination and Driving this thinking within the Company [59:02 – – 01:01:31]
How to start Campfire-like learning moments [01:01:59 – 01:05:52]
Archetypes or Personas of people to identify and invest [01:06:04 – 01:08:56]
The importance of a Testing Culture [01:09:27 – 01:10:52]
On the Uses and Abuses of Metrics [01:11:50 – 01:16:08]
What should an 18-year old at a University be studying today [01:16:33 – 01:21:06]
The books that have influenced Neil [01:21:14 – 01:23:05]
What does the word “successful” means to Neil [01:23:09 – 01:24:40]
Neil’s Dream Dinner Guest List [01:24:47 – 01:26:08]
The Best Advice Neil has ever received [01:26:15 – 01:29:23]
What is something that Neil believes in that nobody agrees with him on [01:29:28 – 01:32:06]
A Guest Neil would like to see featured on ContraMinds [01:32:37 – 01:33:24]
