Sunder Madakshira on

The Power of Connecting Data, Brands, and Strategy

Analytics, Brands

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Sunder Madakshira

Sunder currently serves as the CEO of Rezolve in India.

He has held leadership roles for over 26 years in Sales and Marketing with companies such as Adobe, Hindustan Unilever, VISA, SAP, WIPRO and Infosys.

He is considered a pioneer in Data Driven Operating Models (DDOM) in B2B marketing in India.

He is a recognized speaker in industry forums such as ASSOCHAM, NASSCOM and CII.

His views on marketing have been quoted by publications such as Forbes, The Economic Times, Mint, The Drum, Times of India and Hindu Business Line.

He earned his Bachelor’s Degree in Industrial and Production Engineering from RV College of Engineering and has an MBA from the TA Pai Management Institute.

Listen to this Episode on: Apple Podcasts | Anchor.FM

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Show Notes

On the evolution of Marketing as a currency of engagement [02:45 – 08:30]

How Sunder’s exposure to different cultures as a Leader [09:13 – 15:38]

If Sunder had to design a Marketing Curriculum [16:25 – 22:06]

Lessons Sunder has learnt as a Lecturer at India’s Premier B-Schools [22:40 – 27:25]

What CEOs and CMOs want [28:11 – 33:08]

What is Strategic Thinking from a CEO’s perspective? [33:33 – 41:46]

Constraints faced by Marketing Leaders [42:34 – 47:43]

Understanding the role Technology plays in the development of a Brand [49:14 – 55:11]

The Principles of Marketing in the Creator Economy [55:59 – 01:02:21]

On Sunder’s passion for Music [01:02:53 – 01:09:56]

Advice to freshly minted MBA grads on the harsh realities of the world outside B-School [01:10:48 – 01:16:38]

What Success means to Sunder [01:16:49 – 01:17:13]

Favourite Books [01:17:21 – 01:19:39]

Sunder’s dream dinner [01:19:58 – 01:22:20]

Sunder’s advice for a young student today [01:22:30 – 01:27:04]

The best piece of advice Sunder has ever received [01:27:11 – 01:28:32]

Something Sunder believes in that nobody agrees with him on [01:28:42 – 01:29:43]

Sunder’s Guest Recommendation for ContraMinds [01:29:54 – 01:33:48]

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Sunder Madakshira

The Power of Connecting Data, Brands, and Strategy

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.