Allison Hartsoe on

Transforming Businesses by Understanding Customers

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Allison Hartsoe

Allison is the CEO of Ambition Data, a firm using Technology to uncover Customer Behavior and identify opportunities to amplify Marketing ROI.

She is a three-time entrepreneur and has brought her experience to organizations such as Semphonic (which was acquired by Ernst & Young), Cardinal Path, iSyndicate, and Aspyro.

Allison has been published in, Fast Company, Online Marketing and she publishes her own blog, Schrodinger’s Cat. She has spoken at Conversion Conference, eMetrics and the Tableau User Conference.

She is an alumnus of Ohio University, graduating Summa Cum Laude in Jounralism. She also attend the Wharton Executive Education Program on The Strategic Value of Customer Relationships.

This Episode is also available on: Apple Podcasts | Google Podcasts | Anchor.FM

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The Age of Customer Equity

Buy the Book

From the boardroom to the war room, customer value data is important to focus expenses and internally align your team.

For many companies, large and small, customer data is a noisy mess.

There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones.

In The Age of Customer Equity, marketing expert with a passion for analytics Allison helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

Visit Allison’s Website

Show Notes

On the Origins of Allison’s Passion for Data-driven Marketing and Customer Equity [02:27 – 03:42]

On the Difference between Brand Value and Customer Value [03:45 – 0:14]

Allison on her days as an Entrepreneur and why she did not choose to work at Name-Brand Organizations post her Company Acquisitions [05:43 – 09:16]

On Customer Lifetime Value and its Implications on a Business [09:52 – 15:45]

Attributing Costs and Processes when Measuring CLV [16:08 – 21:05]

Upcoming Megatrends in the World of Customer Data [21:06 – 28:01]

Applying CLV in Corporate Strategy [28:05 – 33:33]

Leveraging the CLV Metric to give rise to “Superstars” [33:35 – 34:20]

On the Vision and Mission behind Ambition Data [34:22 – 38:13]

On Capturing Data on Customer Value and Driving it to the C-Suite [38:15 – 41:11]

On the Perils of Customer Information Overload [41:16 – 46:56]

What the word, “Successful”, means to Allison [47:15 – 47:24]

On Allison’s Favourite Books [47:26 – 49:00]

Advice Allison would give a Young Person at University today [49:04 – 52:43]

The Best piece of Advice Allison has ever received [52:47 – 53:58]

What is something Allison believes in that nobody else agrees with her on [53:59 – 54:40]

A Guest Allison would like to see featured on ContraMinds [54:44 – 56:03]

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Allison Hartsoe

Transforming Businesses by Understanding Customers

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.