Transforming Businesses by Understanding Customers

On the Origins of Allison’s Passion for Data-driven Marketing and Customer Equity [02:27 – 03:42]

On the Difference between Brand Value and Customer Value [03:45 – 0:14]

Allison on her days as an Entrepreneur and why she did not choose to work at Name-Brand Organizations post her Company Acquisitions [05:43 – 09:16]

On Customer Lifetime Value and its Implications on a Business [09:52 – 15:45]

Attributing Costs and Processes when Measuring CLV [16:08 – 21:05]

Upcoming Megatrends in the World of Customer Data [21:06 – 28:01]

Applying CLV in Corporate Strategy [28:05 – 33:33]

Leveraging the CLV Metric to give rise to “Superstars” [33:35 – 34:20]

On the Vision and Mission behind Ambition Data [34:22 – 38:13]

On Capturing Data on Customer Value and Driving it to the C-Suite [38:15 – 41:11]

On the Perils of Customer Information Overload [41:16 – 46:56]

What the word, “Successful”, means to Allison [47:15 – 47:24]

On Allison’s Favourite Books [47:26 – 49:00]

Advice Allison would give a Young Person at University today [49:04 – 52:43]

The Best piece of Advice Allison has ever received [52:47 – 53:58]

What is something Allison believes in that nobody else agrees with her on [53:59 – 54:40]

A Guest Allison would like to see featured on ContraMinds [54:44 – 56:03]