Using Your Personal Brand to Escape the Rat Race

On Childhood and Early Years [00:02:20]

On Discovering a Passion for Advertising and Marketing [00:06:43]

On Transitioning into the Role of a Communications Strategy Consultant [00:09:06]

The Differences between Working for Someone Else versus Working for Yourself [00:11:22]

On the Pre-Preparations Before Building a Personal Brand [00:13:24]

The Critical Investments needed to build a Sustainable Personal Brand [00:17:27]

Building a Personal Brand as an Early-Career Professional versus Building one as a Seasoned Executive [00:21:34]

Strategies for Building a Personal Brand as a Mid-Career Professional [00:27:03]

Strategies for Building a Personal Brand as a Senior Professional [00:29:38]

The Value of Setting Up Your Mental Gym [00:34:55]

Branding: Yourself versus The Company [00:39:36]

On Correlations Between Career Aspirations and Personal Branding [00:44:26]

Why Brands are No Longer Marketing Engines [00:48:26]

Personal Branding as a Conscious Act [00:51:57]

Recommended Books [00:58:40]

One Advice Karthik would give himself if he were ten years old, today [01:01:46]