Karthik Srinivasan on

Using Your Personal Brand to Escape the Rat Race

Brands, Entrepreneurship

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Karthik Srinivasan

Karthik Srinivasan is one of India’s leading Communications Strategy Consultants and an expert in the field of Personal Branding.

Before becoming an independent consultant, Karthik held leadership positions in companies such as Ogilvy & Mather, Flipkart, and Edelman.

He is also the author of the acclaimed book, Be Social: Building Brand YOU Online.

Karthik holds a Bachelor’s Degree from Madras University and a Post-Graduate Diploma from École des Ponts Business School, France.

This Episode is also available on:  Apple Podcasts | Google Podcasts | Anchor.FM

Show Notes

On Childhood and Early Years [00:02:20]

On Discovering a Passion for Advertising and Marketing [00:06:43]

On Transitioning into the Role of a Communications Strategy Consultant [00:09:06]

The Differences between Working for Someone Else versus Working for Yourself [00:11:22]

On the Pre-Preparations Before Building a Personal Brand [00:13:24]

The Critical Investments needed to build a Sustainable Personal Brand [00:17:27]

Building a Personal Brand as an Early-Career Professional versus Building one as a Seasoned Executive [00:21:34]

Strategies for Building a Personal Brand as a Mid-Career Professional [00:27:03]

Strategies for Building a Personal Brand as a Senior Professional [00:29:38]

The Value of Setting Up Your Mental Gym [00:34:55]

Branding: Yourself versus The Company [00:39:36]

On Correlations Between Career Aspirations and Personal Branding [00:44:26]

Why Brands are No Longer Marketing Engines [00:48:26]

Personal Branding as a Conscious Act [00:51:57]

Recommended Books [00:58:40]

One Advice Karthik would give himself if he were ten years old, today [01:01:46]

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Karthik Srinivasan

Using Your Personal Brand to Escape the Rat Race

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.