B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is the cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
Pine consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality.
His books (author / co-author) include Mass Customization, The Experience Economy, Infinite Possibility, Authenticity.
In this episode with Swami & Vignesh, Joe talks about the need for experiences beyond just Goods & Services. He touches upon his famous presentation on “The Progression of Economic Value”, and goes on to elucidate with very specific examples on how traditional organizations can become experience organizations. How do companies and Apple & Amazon determine what is an extraordinary standard for experience? What is the concept behind Six Looking Glasses? What is the correlation between authenticity and experience?
Listen in on the podcast or catch the full video episode. Links below.