B. Joseph Pine II on

Want To Win Customers? Sell Them Experiences.

Customer Experience, Marketing

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B. Joseph Pine II

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is the cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Pine consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality.

His books (author / co-author) include Mass Customization, The Experience Economy, Infinite Possibility, Authenticity.

In this episode with Swami & Vignesh, Joe talks about the need for experiences beyond just Goods & Services. He touches upon his famous presentation on “The Progression of Economic Value”, and goes on to elucidate with very specific examples on how traditional organizations can become experience organizations. How do companies and Apple & Amazon determine what is an extraordinary standard for experience? What is the concept behind Six Looking Glasses? What is the correlation between authenticity and experience?

Listen in on the podcast or catch the full video episode. Links below.

Listen to this episode on Apple Podcasts | Anchor.fm

Show Notes

Goods, Services and Experiences

The Progression of Economic Value

Transforming into an Experience Organization

Pushback on ‘Experience Economy’ in the late 90s

Integrating Experience Ecosystem across Departments in a Company

Las Vegas – the Experience Capital of the World

From Wanting to Being an Experience Organization

Six Looking Glasses

Lionel Trilling’s ‘Sincerity & Authenticity’

Correlation between Authenticity and Experience

Experience based Innovations in Social Infrastructure

Applying the Experience Principle to Industries

What is Success?

Books that influenced your life and career

Advice to an 18-year old at University

Guests to a dream dinner

Best piece of advice ever

What you believe that no one else does

Guest Recommendation for The ContraMinds Podcast

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B. Joseph Pine II

Want To Win Customers? Sell Them Experiences.

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.