Marc de Swaan Arons on

Humanized Growth: A New Blueprint for Marketing

Business, Growth, Marketing, Technology

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Episode #001

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Marc De Swaan

Marc de Swaan Arons is a thought leader in global marketing leadership. An experienced marketing hand, Marc had a successful 14-year career with Unilever working in The Netherlands and New York offices and is now the Founder of the Institute for Real Growth (IRG) – a not-for-profit organization that helps CMOs and other growth leaders drive humanized growth.

Earlier Marc co-founded EffectiveBrands (2001), a global marketing leadership consultancy which later became a part of the the WPP group.Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences.

In this inaugural episode of The Super CMO Show, Swami and Marc discuss:

  • How Marc found his true calling in Marketing
  • How marketing influences the strategic direction of companies
  • The Da Vinci CMO model
  • Being an effective CMO
  • Tips for future marketers
  • Brand insights with Dove, Nike, Patagonia, Tide & Colgate
  • How technology, creativity and emotion drive marketing

and much more.

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts

Selected Links

Connect with Marc: https://www.linkedin.com/in/marcdeswaanarons/ Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/   The difference between Marketing and Sales Strategic Brand Management Sustainable Business Growth Economies of Scale Brands versus Private Labels Private Labels and their own brands Kohler’s Alexa Enabled Toilet NFT for Almond Milk IRG Growth Study How Jack Welch justified ‘firing the bottom 10%’ Jack Welch’s Vitality Curve Conscious Capitalism Shared Value Shared Value – Michael Porter Multi-stakeholder Growth The Business Roundtable – America’s biggest CEO Organization) United Nations Sustainable Development Diversity, Equity & Inclusion (DEI) Maslov Heirarchy of Needs When Airbnb changed its strategy The Tiger Woods Vs Roger Federer Career Model

People Mentioned

Jann Martin Schwarz Milton Friedman Jack Welch Michael Porter Larry Fink Nelson Mandela Mahatma Gandhi Elon Musk Chris Burggraeve

Books / Show Mentioned

Range by David Epstein

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Marc De Swaan

Humanized Growth: A New Blueprint for Marketing

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.

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