Sukumar Muthya on

Inside the Mind of a Technology-Driven Marketer

Business, Marketing, Startups, Technology

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Episode #005

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Sukumar Muthya

Sukumar Muthya is a seasoned marketing technology executive with over 27 years of marketing experience across a variety of industries – from manufacturing to technology.

Sukumar is currently the Executive Vice President at Ansira Global – an independent global marketing technology and services firm with clients from automotive, technology, finance & insurance and restaurant businesses, helping in media, ad technology, CRM and loyalty.

In this episode Sukumar and Swami discuss:

How marketing has transformed over the years

Muthya’s Journey from Tech to Marketing

Balancing Marketing Functions as a CMO

The Chief Marketing Officer Meets the Chief Marketing Technologist

Skillsets to orchestrate integrated marketing initiatives

Reconciling Attribution Across Marketing Channels

Marketing in a Cookie-less World

Digital Transformation in Manufacturing

Best Practices to Build Digital Transformation in Companies

Integrated Loyalty at Ansira Global

The Ansira Value Proposition

Marketing in the Metaverse

Non-negotiable skillsets for Future Marketers

Book Recommendations in Tech, Martech and Marketing

People who Inspired Muthya

What does Muthya do off-work?

 

You can also listen to the podcast on Apple Podcasts | Anchor | Google Podcasts | Amazon Music
Watch the full video episode on YouTube

Selected Links

Connect with Sukumar   LUMAscape DMP vs DSP in Advertising Digital Transformation in Marketing The Chief Marketing Technologist Database Marketing Personally Identifiable Information (PII) ChiefMartec.com Contextual Marketing The Importance of First Party Data Zero Party Data is the new oil Web3 How Second Life is using AI to help elders in Japan The Future of Marketing in the Metaverse

People Mentioned

Scott Brinker Brian Chesky Frank Slootman

Books / Show Mentioned

Strategic Database Marketing by Arthur Hughes Amp It Up by Frank Slootman The Martech Handbook by Darrell Alfonso

Show Notes

How marketing has transformed over the years Muthya’s Journey from Tech to Marketing Balancing Marketing Functions as a CMO The Chief Marketing Officer Meets the Chief Marketing Technologist Skillsets to orchestrate integrated marketing initiatives Reconciling Attribution Across Marketing Channels Marketing in a Cookie-less World Digital Transformation in Manufacturing Best Practices to Build Digital Transformation in Companies Integrated Loyalty at Ansira Global The Ansira Value Proposition Marketing in the Metaverse Non-negotiable skillsets for Future Marketers Book Recommendations in Tech, Martech and Marketing People who Inspired Muthya What does Muthya do off-work?

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Sukumar Muthya

Inside the Mind of a Technology-Driven Marketer

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.

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