Prof. Venky Shankar on

Marketing Accountability – Elevating the role of the CMO and Value of Marketing in an Enterprise

Business, Leadership, Marketing

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Episode #006

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Prof. Venky Shankar

Prof. Venkatesh (Venky) Shankar is a Ford Chair Professor, a RETHINK Retail Top Influencer, and an Advisory Council Chair at the Marketing Accountability Standards Board.

With vast experience in retail, Prof. Shankar is a professor at the Texas A & M University and has over 27,000 citations (Marketing, Strategy, Retailing, Innovation and AI) on Google Scholar.

Read more about Prof. Shankar…

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Selected Links

Connect with Prof. Shankar   The Marketing Accountability Standards Board The Role of AI in Marketing Google Scholar Articles by Prof. Shankar Study Results: The Top Companies That Prepare Marketers To Become CEOs How Technology Is Making The Retail Industry More Efficient And Improving The Customer Experience How Netflix’s Recommendations System Works How Amazon changed shopping forever (and what’s coming next) Whitepaper: Cracking tomorrow’s Customer Experience Code How Levi’s is using AI to change its jeans business How Levi’s uses AI to accelerate its design process and digital transformation Customer Satisfaction and Loyalty in Online and Offline Environments Big Data: A Game Changer in Retail Research Article: A Comparison of Online and Offline Consumer Brand Loyalty Whitepapers by the MASB The Art of Marketing Hotels: Strategy of Marriott – A Case Study Study Report: Marriott Hotel Website Goldman Sachs Predicts 300 Million Jobs Will Be Lost / Degraded By AI Prompt Engineering

People Mentioned

Philip Kotler Taotao Ye Daniel McCarthy Arvind Rangaswamy Amy Smith

Companies / Institutions Mentioned

HSBC Amazon Travelocity Expedia Marriott Hotels IIT Kharagpur IIM Calcutta Kellogg School of Management

Show Notes

What inspired Prof. Venky into the Marketing Field Prof. Venky’s Early Years – Mentors and Guides Building Marketing Accountability Standards Marketing CEOs Create More Shareholder Value Why CEOs Need Marketing Experience Hindsight, Insight and Foresight in Retail Harvesting Big Data in Retail Apple Pay and Paypal Increase Engagement Customer Loyalty Online and Offline Accountability Standards for Marketing Expenses Hardskills and Softskills for Budding CMOs Advice to Marketing Students at University

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Prof. Venky Shankar

Marketing Accountability – Elevating the role of the CMO and Value of Marketing in an Enterprise

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.

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