Prof. Prasad Naik
About Prof. Prasad Naik
Professor Prasad Naik is a Chancellor’s Fellow at UC Davis and co-founder of the Marketing Dynamics Conference who bridges marketing science and creative strategy through groundbreaking research. His work in integrated marketing communications and media optimization, published in prestigious journals like Marketing Science and Nature Reviews, has transformed how brands approach media allocation.
Beginning his journey as a chemical engineer before moving into brand management at GlaxoSmithKline, Prof. Naik has become one of marketing’s most influential academics, bringing over two decades of practical consulting insights to leading brands. His pioneering work in marketing analytics has earned him the Frank Bass Award and recognition as a Marketing Science Institute Top Young Scholar.
A sought-after speaker at institutions from MIT to Singapore, he has dedicated his career to helping organizations optimize marketing effectiveness through mathematical models. His research provides powerful tools for determining strategic media mix and measuring integrated marketing impact.
His innovative approach combines rigorous analytical methods with deep understanding of creative strategy, making him a distinguished voice in modern marketing’s evolution toward data-driven decision making.
