Suresh Shankar on

A Founder-CEO’s Guide to Company Building

Entrepreneurship, Leadership

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Suresh Shankar

Suresh is the Co-Founder and CEO of Crayon Data, a Big Data and Artificial Intelligence company with a vision to simplify the world’s choices.

Suresh spent the first 15 years of his 35-year long career in Sales, Advertising, Marketing, Media, and Banking. He has been a part of many firsts, including the launch of the Credit Card and Consumer Banking Revolution in India, the first Media Buying Company in India, and the first Internet Banking and Personalisation pilots in Asia.

His previous company, Red Pill Solutions, was acquired by IBM.

Suresh is also the host of Slaves to the Algo, a Podcast where he speaks to Industry Leaders on how the use of Artificial Intelligence and Data has transformed their lives and businesses.

Suresh is an alumnus of Loyola College, Chennai and IIM Calcutta.

This Episode is also available on: Apple Podcasts | Google Podcasts | Anchor.FM

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Connect with Suresh




People Mentioned

Suresh’s Podcast – Slaves to the Algo

Listen on Spotify

Listen on Apple Podcasts

Watch Season 1 on YouTube

Watch Season 2 on YouTube

Crayon Data

Suresh on the Legacy and Impact of Fulcrum

RedPill Solutions

Richie Benaud

American Exceptionalism

Age of Relevance

Srikant Sastri

Listen to Srikant on ContraMinds

Fractal Analytics

Mu Sigma

Benoit Mandelbrot

Barbara Minto – The Pyramid Principle

Buy the Paperback

Robert Cialdini – Influence: The Psychology of Persuasion

Buy the Paperback

Buy the eBook

Mind Maps

Becoming a Scale Insurgent (Bain)

Ashwin Damera

Listen to Ashwin on ContraMinds

Haruki Murakami – Hard-Boiled Wonderland and the End of the World

Buy the Paperback

Buy the eBook

Orhan Pamuk – My Name Is Red

Buy the Paperback

Buy the eBook

Ben Horowitz – The Hard Thing About Hard Things

Buy the Hardcover

Buy the eBook

Ben Horowitz – The Struggle

Marcelo Bielsa

Show Notes

On Spotting Trends and Building a Business out of Ambiguity (00:03:02 – 00:05:27)

Aligning Teams to your Mission (00:06:10 – 00:11:31)

Percolating the Power of Storytelling across an Organization (00:12:45 – 00:16:06)

Understanding the Craft of Storytelling as an Entrepreneur (00:17:48 – 00:22:42)

Bringing Right-Brained Thinking to Left-Brained Industries (00:23:47 – 00:27:35)

Understanding Culture in Left-Brain and Right-Brain Organizations (00:29:27 – 00:30:51)

Understanding the Company Building Process through Different Personalities (00:31:35 – 00:36:10)

Bringing Startup-style Thinking and Processes to Legacy Enterprises (00:37:14 – 00:42:20)

Bringing Cross-Functional Teams together as an Entrepreneur (00:44:14 – 00:46:45)

Three Pieces of Advice Suresh would give his Younger Self (00:46:58 – 00:49:16)

What is something Suresh believes in that nobody else agrees with him on? (00:49:19 – 00:52:39)

What ‘Success’ means to Suresh (00:52:40 – 00:55:37)

Recommendations to an 18-year old at a University (00:55:41 – 00:58:40)

Recommended Books (00:58:50 – 01:01:13)

Closing Thoughts from Suresh (01:01:54 – 01:02:58)

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Suresh Shankar

A Founder-CEO’s Guide to Company Building

Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.

Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.

Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.